As successful PPC campaign managers we continuously grow and refine keyword lists. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.

Not all keywords are healthy for PPC campaigns, in fact some keywords phrases may seem like obvious choices but may in fact be toxic. We eliminate the use these non-converting negative keywords to improve campaign relevancy and reduce wasted spend.

We squeeze the best possible results out of your investment by continuously optimizing your campaigns. As with search engine optimization, PPC optimization is not something you do once and then sit back and wait for results.

Quality ads require quality landing pages. This is the page which a visitor lands on after clicking one of our ads. This page must be properly setup in order to convert and prevent this visitor from bouncing back to where they came from.

Search engines collect a lot of data on their users and we are able to utilize this data inside campaigns to target ads based on past recent experience and/or implied intent. For example, if you recently searched for auto insurance, and then later your reading a book review, the page may still show you auto insurance ads.

We monitor the timing of your advertising efforts by turning ad campaigns on or off, changing ad bid price, or budget constraints based on bidding more when your target audience is available and less when they are less likely to be available.