Pay per click, or PPC for short, is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to a website, rather than attempting to “earn” those visits organically. Pay per click advertising is one of the most popular forms of online advertising because it allows advertisers to bid for ad placements on search engines when someone searches on a keyword that is related to their business offering.
Our pay per click optimization services work to manage, test, refine and ultimately improve your PPC campaigns. Without professional optimization of these campaigns it is very easy to spend, and in many cases waste, a lot of money running pay per click ads. Ad platforms, like Google AdWords and Bing Ads, make it very easy to get a PPC campaign setup and running. However, they also make it very easy to run up your ad spend unless you really know what you’re doing. To really maximize your ad spend, and squeeze the best possible results out of it, you need to continuously optimize your pay per click campaigns.