Optimize Your Pay Per Click Campaigns
Pay per click, or PPC for short, is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to a website, rather than attempting to “earn” those visits organically. Pay per click advertising is one of the most popular forms of online advertising because it allows advertisers to bid for ad placements on search engines when someone searches on a keyword that is related to their business offering.
Our pay per click optimization services work to manage, test, refine and ultimately improve your PPC campaigns. Without professional optimization of these campaigns it is very easy to spend, and in many cases waste, a lot of money running pay per click ads. Ad platforms, like Google AdWords and Bing Ads, make it very easy to get a PPC campaign setup and running. However, they also make it very easy to run up your ad spend unless you really know what you’re doing. To really maximize your ad spend, and squeeze the best possible results out of it, you need to continuously optimize your pay per click campaigns.
A Four Stage PPC Strategy That Works!
All SEO projects begin with a deep analysis of your business and your competition. We use tools and historical data to compile as much data as we can to put together a custom strategy that works for your specific business needs.
Once we have analyzed enough data we get work on your on-page optimization doing things like meta optimization and code optimization. This stage ensures that your webpage is attractive to web crawlers and responsive to visitors.
Before we can get out there and promote your domain we will need to develop quality content that is both useful and relevant to your target market. This includes the development of quality webpages and inbound marketing content.
At this stage we are ready to promote your website to search engines using many tactics which include link building, link baiting, sharing, inbound marketing, social media, directory submissions etc. This stage is where the results really kick in.
Pay Per Click Tactics That Get Results!
Add PPC Optimization To Your Marketing Mix
As we’ve stated before, it is important to mix in PPC advertising with your SEO efforts as they both have their advantages and disadvantages. Organic search allows you to reach your target audience for free however paid search allows you to reach targets that you’re not able to reach with search engine optimization. As optimized as a website can be your it will never be able to target every single keyword phrase. Eventually all websites will have to invest in some form of paid search advertising if they want to reach everyone, and yes everybody uses search.