Local search is any search aimed at finding something within a specific geographic area with the intention of making a transaction offline. Anything that you would traditionally look for in the printed yellow pages becomes a local search when it is conducted online. We live in a digital world gone are the days where paper and print was the best means of advertising. Today companies that want to successfully market their products or services locally must claim their spot on local listings through the use of search engines such as google.
Local search marketing is a critical aspect of search engine optimization for retail stores doctors restaurants hotels and more. Optimize your online marketing strategy to focus on attracting local buyers because 70% of searchers are seeking local products or services. And if you’re right where your customers are at the right moment with the right solution you win big. You can spend all the money in the world on advertising but if your company is not found in local search results once the client is looking for your product or service then you are missing out on a lot of potential business leads.