Our competition monitoring service allows our clients to capitalize on their competitors by discovering weaknesses found on their websites and within their marketing campaigns. We run an in-depth analysis of each of your business competitors to study their tactics and develop strategies to battle against them. Stay up to date on your competition by constantly monitoring their efforts and visually see exactly who and what kind of digital marketing tactics your business is up against. Everything from inbound backlinks to social media citations are analyzed and disclosed to you on a monthly basis. If your competition is employing new tactics or working a new angle you will know about it. If your competitors have risen above you in search engine rankings you will know exactly why this has occurred.
This kind of competition intelligence allows small businesses to compete with a fairly large ones. Sometimes a competitor will invest massive amounts of resources on off-line marketing such as television commercials display advertising billboards etc. These forms of marketing may spark interest in the eyeballs your target market however in most cases when these people are ready to make a purchase they often search for it on Google. In fact a study has shown that 71% of users search because of an ad they seem somewhere else. If you’re the company that’s coming up in the search results then you can harvest the traffic while they spend on advertising.